Reasons to Host your Website With a Provider

There are several things to consider when building a website and the reasons why you should work with a hosting provider. We often spend most of our time thinking about the user experience – how the site will look and function. However, one of the most important decisions we make is one that often involves the least amount of thought. The decision about who will host your website is critical to the performance of your site.

Without professional web hosting, your site may suffer access issues, in turn ruining the visitor experience, and even impacting search engine rankings. In the worst-case scenario, the wrong host could mean that your site goes offline, leaving your organization scrambling to get back online. On the other hand, if you choose a reputable, professional website hosting company, you won’t need to worry about the technical end of your site so you can focus your energy on your user experience and business.

What is Website (Web) Hosting?

To understand why it is so critical to select a professional and reputable website hosting company, it is essential to understand the role of the website host. When you visit a site, you see a rendering of what is essentially a collection of files. Pages, content, graphics, and video are fetched and presented on your screen. Where those files reside and are made accessible to your web browser is called a website host. Theoretically, those files can reside on any computer that is connected to the internet. However, since websites are now so essential to business, you should look closely at where those files live. You want to be sure that they will be accessible all the time and not suffer from slow load times that can often frustrate visitors.

Here are five reasons you should work with a website hosting company to keep your site secure and accessible.

1. 24/7 Support

In today’s always-on digital world, your website needs to perform 24 hours a day. That means you need support available 24 hours a day, seven days a week. You can’t afford to wait until morning or until the weekend is over. LayerHost provides customer support from their trained staff 24 hours a day through their support ticket portal. If you need assistance, LayerHost will be there no matter the day or time.

2. Around the Clock Security

You shouldn’t need to worry about your website or data security. LayerHost does that for you. Their data centers use advanced biometric security along with round the clock security patrols to ensure that no one will gain access to your critical files.

3. DDoS Mitigation

Distributed Denial of Service (DDoS) attacks can occur at any time and can take your website offline. These attacks continue to grow more frequent and flood connections with so many requests that your website visitors will not be able to get through. Without the right hosting company, you may be defenseless against this type of attack. You may have to wait until the attack is over and, by then, you may have lost leads, customers, or sales. DDoS Mitigation is an available option through LayerHost, stopping attacks up to 4 Tbps in under a minute. With LayerHost watching over your connections, you won’t even need to think about DDoS.

4. Flexibility and Expandability

If you run a growing business, you may eventually need more from your web host. Be sure that your host is ready to grow with you. When you are ready for your own hosting infrastructure but not quite prepared to have your own server, LayerHost offers VSP (Virtual Private Servers) that allow you to rent just a portion of a server. Their experts can even help you select the right package and get everything set up.

5. Quality IP Transit Services

Most of us are not inclined to think much about the path our data travels from our website host to our customers’ web browsers. However, that route is critical for speed and reliability. LayerHost offers many options for premium blended carriers and intelligent routing. This ensures that your data travels the most optimal path to your website visitors, bypasses congestion and outages, and minimizes latency and packet loss.

It comes down to this: your website is a critical part of your organization. Poor performance and downtime can have a significant impact on your business. Don’t take chances when it comes to something this vital. Be sure you are working with a professional, reputable website hosting company like LayerHost and give yourself one less thing to worry about.

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